Memo to Detroit Lions Management Concerning Ticket Prices


The injury to Matthew Stafford has put the aspirations of some Lions faithful on the shelf for the season. The chronic turf toe situation for Jahvid Best has made things even worse for this organization that is in dire need of some good news. Chief Executive Officer William Clay Ford Jr. had some recent draft picks with expectations that have come to fruition on both the offensive and defensive side of the ball, but his business model is lacking. Although, the number one precursor to success for this franchise is that Matt Millen is now securely situated in the broadcast booth.

When one enters the official Lions’ site at, the first prompt is to buy a multi-game pack to see the team play live. This is a good move for a fledgling squad that has little chance of competing in the NFC North because of the aforementioned injury situation.

By Patrick Herbert

Unlike the New York Giants, the Lions cannot charge five hundred dollars for seats between the forty yard lines in the premium area on the lowest level. Their values in these locations are about twenty percent of this.

This is why I am proposing the plan for the opposite of a personal seat license. In today’s age of plasma screens and all day happy hour specials at the corner tavern, the live experience has lost much of its luster. It has turned into one more place that people have to be at a specific time fighting the traffic, much like a daily suburban to urban commute.

This is why General Manager Martin Mayhew and the sales staff should implement a grandfather clause to the ticket pricing.

The Lions roar zone in the top deck and back rows of the end zone have an individual price of forty two dollars per regular season contest. Fans have the ability to purchase these seats at a twelve dollar discount per game if they agree to pony up for a multi-game pack. They should have a more clever initiative for their potential customers.

How about grandfathering in the prices for the next five to six years?

This would reward the loyalty of today when the franchise needs it and it promises the consumer  price protection. Pundits on Fox Business and CNBC differ in their views on when the economy will take the next step forward. What they sometimes fail to realize is that just because stock prices increase, it doesn’t mean that more of the public is employed and making more money. The Lions tit for tat gesture of good faith by the organization would endear them to the community. Of course, there needs to be a caveat concerning the ownership situation before something of this nature could get off the ground.

In addition, the front office would undoubtedly only offer it in certain areas of the stadium that normally go unsold. This could include sections that are near the boundaries for price differentials. This proposal is groundbreaking and a way to spark excitement in the consumer with a limited budget.

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