Liverpool FC, Nike Announce Deal Reportedly Worth £80m Annually

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It has been reported on and widely discussed for quite some time already, so today’s “announcement” is a rather anti-climatic, but hey it’s still a record-breaking deal. Liverpool FC and American sportswear producer Nike made it official today- they will do business together, for the next few years.

After a bidding war that reportedly involved Adidas and Puma, not to mention a legal battle with current kit manufacturer New Balance (who have been with the Merseyside club since 2015), Liverpool’s new kit partner will be Nike, starting June 1.

Reportedly, the deal is worth £80 million per season, which will eclipse rival Manchester United’s £75m per annual with Adidas. So with this new partnership, Anfield will now be the owners of the richest all time shirt deal for a British club.

Currently, the two biggest deals in world football, and the only contracts richer than Manchester United’s are Barcelona’s £100m-a-year arrangement with Nike and Real Madrid’s £98m per season deal with Adidas.

Reads a statement from Bert Hoyt, VP, GM Nike EMEA: “Liverpool Football Club has such a proud heritage and strong identity. The partnership with Liverpool FC underscores our leadership in global football and with the club’s passionate worldwide fanbase and strong legacy of success, they have a very bright future ahead.

“We look forward to partnering with them to serve players and supporters with Nike innovation and design.”

Paul M. Banks runs The Sports Bank.net, which is partnered with News Now. Banks, the author of “No,  I Can’t Get You Free Tickets: Lessons Learned From a Life in the Sports Media Industry,” regularly appears on WGN CLTV and co-hosts the “Let’s Get Weird, Sports” podcast on SB Nation

You can follow Banks, a former writer for NBC Chicago.com and Chicago Tribune.com on Twitter here and his cat on Instagram at this link.

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  1. How long is the contract for?. It says a few years how many is a few. I hope the design for our shirts are unique. I have my doubts about this.

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