Most official sports teams Twitter accounts are very dry and dull. And/or overly positive all the time. The LA Kings Twitter account is an exception. At times it can be quite funny, snarky and irreverent.
They’re actually redefining sports and social media. As the home town Chicago Blackhawks prepare to meet the LA Kings in the NHL Western Conference Finals this weekend, it’s probably a good idea to keep on eye on the LA Kings Twitter account.
Among professional sports teams, the social media playbook is pretty cut and dried — be enthusiastic yet conservative, engage but don’t offend and it’s definitely better to err on the side of blandness.
The NHL’s Los Angeles Kings, however, are tearing that playbook to bits — and it’s working. The Kings’ Twitter account and social media team have an unabashedly biased voice, regularly poke fun at opposing teams’ fans and hometowns and pull comedic stunts other pro sports teams would likely deem too lively.
The Kings poke fun at sports media as well. After noticing a couple mistakes in stories about the team, Donahue decided to capitalize on the web’s current infographic obsession by producing this tongue-in-cheek graphic to set the record straight on key franchise details.
Unfortunately, the LA Kings went a little too far last week by letting Kevin Ryder, of the Kevin and Bean show on KROQ Los Angeles, live Tweet the LA Kings vs. San Jose Sharks Stanley Cup playoff game.
Ryder took over during the second period of a playoff game, and he made an unfunny joke in bad taste about sexual assault. The LA Kings deleted the Tweet and quickly issued an apology.
For the LA Kings Ice Girls photo collection
Paul M. Banks is the owner of The Sports Bank.net. (“Quasi-endorsed” by Philadelphia Eagles Coach Chip Kelly) He’s also an author who also contributes regularly to MSN, Fox Sports , Chicago Now, Walter Football.com and YardbarkerPowered by Sidelines Follow paulmbanks