The NBA All-Star Game, for the first time since 1988, roared through the Windy City, my hometown of Chicago, a couple weeks ago. And I was heavily involved…covering some of the periphery events, red carpets and D List celebrity events. It was a whirlwind few days, a crazy weekend of ridiculous over-scheduling. And we chronicled it all for “Let’s Get Weird, Sports” #16, which is embedded for your listening pleasure below.
There were numerous celebrities and celebrity handlers, all of which took themselves way too seriously…to laughable proportions. Even more laughable was all the corporatespeak and buzzwords, from all those handlers and PR people. So let’s get transformative and empowering, as we meet up at the brand house for the activation, a place where your brand comes alive with deliverables that embody the core competencies! Synergy!
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