We’ve all made jokes about the excessive coverage of Johnny Manziel. And Lebron James. And Tim Tebow.
Specifically, we’ve been critical of ESPN in particular for their over-coverage of these three hugely polarizing figures. Because ESPN is….well, not only is it the most popular network on cable among men 18-34, it’s #1 with a bullet. It’s numbers are so big that the flagship program, SportsCenter, if it stood alone would still be the fifth most popular network all by itself.
So when you’re that big, you’re also a big target. And you and I have repeatedly enjoyed taking aim. But I’m telling you the excessive focus on certain personalities is justified, and warranted. I had a conversation with Stuart Scott and Steve Levy, in which they verified this idea.Follow paulmbanks