NBA Social Media: LA Lakers are champs, Memphis Grizzlies the biggest losers

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Social media interaction heats up during the NBA playoffs as fans look to track the success and failures of their team as they push toward the championship. Unmetric, the leading social benchmarking company, today releases its NBA Playoffs report, detailing the social media efforts of the top 16 NBA teams participating in the 2012 playoffs to better understand the interaction between the top performing teams and their fans.

With this NBA Playoffs report, Unmetric identifies which teams are doing the best job at gaining new fans, keeping them updated, and carrying on conversations via social media.
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Indiana Pacers now selling ads on media box score printouts

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It’s a tough economy out there. Gotta hustle for every dollar. Even those ultra-lucrative NBA beat reporter consumer dollars. The Indiana Pacers are playing well, there’s a gap between them and the soft underbelly of the Central Division. There’s also a gap between them and the Chicago Bulls.

Winning record aside, the Pacers are hurting at the gate- just one sellout this season. That’s unacceptable in a hoops INSANE place like Indiana.

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