Illini partnering up with Chicago White Sox, Fire

On the heels of yesterday’s deal with the Chicago White Sox, the University of Illinois and Chicago Fire Soccer Club have formed a cross-promotional partnership where Illini fans will receive special offers for Fire events, including pre-arranged behind-the-scene tours of Toyota Stadium and unique events like breakfast in the clubhouse.

Illini fans who purchase Fire season tickets by visiting here, will see 20 percent of the proceeds benefiting the University of Illinois Athletics IFUND. The purpose of the IFUND is to cultivate and prepare Illinois student-athletes to be leaders in industry, business and community.

The Illini and White Sox also formed a cross-promotional relationship where Illini fans will receive special offers to selected games, suites, group sales, patio parties and a special Illini Day on Friday, June 1, when Illini fans will have the opportunity to participate in a pregame parade and show their orange, while enjoying a fireworks display after the game.

“We are very excited to announce our relationship with the White Sox,” UI athletics director Mike Thomas said.

“We feel this will increase Fighting Illini exposure in Chicago, and allow some great opportunities forfans to experience exciting Major League baseball at U.S. Cellular Field.”

In addition, the White Sox will promote Illinois athletics, and special incentives to White Sox fans, regarding Illini athletic events.

“This is among the first of several cross-promotional relationships coming from the Illini and organizations in Chicago,” Thomas said.

Ticket information can be found at whitesox.com/illini.

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