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Ron Burgundy over-promotion getting way out of control

December 5, 2013 By paulmbanks

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Will Ferrell has been heavily promoting the Anchorman sequel to “The Legend of Ron Burgundy.” It’s getting pretty absurd, the over-promotion of the film, and we still have two weeks to go until the movie comes out. Thursday’s 6 p.m. SportsCenter was slated to be hosted by Ron Burgundy and Champ Kind, characters – played by Ferrell and David Koechner, respectively – in the comedy classic “Anchorman: The Legend of Ron Burgundy” and the upcoming sequel, due out before Christmas.

But, it seems that will have to wait for another time.With the announcement of the Jameis Winston sexual assault investigation results coming Thursday, the 24-hour sports marketing network decided to hold off on putting the comedy team on its flagship show.

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Don’t get me wrong, I’m excited to see Ron Burgundy. I can’t wait. But we don’t want the movie to get ruined before we see it! That happens with comedies quite easily. And this hype. It will have to be the funniest movie ever to live up to this kind of hype! Borat was the only movie as heavily over-promoted as this, and it was hysterical. It lived up to the hoopla. Ron Burgundy was pushed the marketing envelope beyond this.

In what promises to be one of the most significant moments in the history of media, veteran KVWN Channel 4 News anchor Ron Burgundy will guest host The Dan Patrick Show today from 9 to 11 on NBCSN.

ron-burgundy

Ron Burgundy will join host Dan Patrick in-studio from Milford, Conn. on Thursday morning, marking the veteran newscaster’s first time co-hosting the program.

“I’ve been lucky enough to work with some of the greats – Costas, Michaels and now Mr. Ron Burgundy,” said Patrick. “They said it wouldn’t happen. Some are still saying it shouldn’t happen. But at 10 a.m. tomorrow, something is going to happen.”

“Anchorman 2: The Legend Continues” arrives in movie theaters nationwide on Dec. 18.

Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the country; with regular weekly segments on NBC and Fox Sports Radio. Follow him on Twitter (@paulmbanks) and RSS  Catch him Tuesdays talking Illini and Northwestern for KOZN 1620 The Zone, Fridays talking Chicago Bears for WAOR 95.7 The Fan

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