One thing I can’t stand about college football are bowl games that have just the corporate shill as their name. There’s no other name for the bowl except the shamelessly self-promoting corporate sponsor. Because you can’t refer to the game as anything else but the brand. Now Buffalo Wild Wings took this corporatization of the game a step further than all the others.
photo credit top pic @darrenrovell
B Dubs promoted their product with all the subtlety of a flying mallet. If they could put a BW3 logo in the players’ eye black I’m sure they would, cuz they COVERED the field and the stadium every which way. You almost forgot you were watching the 7-5 TCU Horned Frogs take on the 6-6 Michigan State Spartans, and instead staring at a fried foods restaurant. Of course, it got us talking about them- even if it is in a negative light. It’s still publicity. By the way, if you haven’t heard of this Tempe, Arizona based bowl it’s because it had a different corporate name last year- the Insight Bowl.
This pic is via @Kevin_Martinez
The Seattle Mariners VP of Marketing and a Syracuse University Alum.
Paul M. Banks is CEO of The Sports Bank.net, a Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Chicago Tribune.com, Walter Football.com, Yardbarker, and Fox Sports
A Fulbright scholar, published author and MBA, Banks has appeared on live radio all over the world; he’s also a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.
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