The Aston Villa football club’s official Twitter account is employing a “bold” social media strategy. Let’s see if it pays off for them. (Credit Dodgeball). Today, whoever is in charge of the Aston Villa club account decided to unfollow more than 47,000 accounts this afternoon.
Those accounts were 47,000 of their fans, followers and supporters by the way. So this is all quite perplexing.
AVFC, who made it all the way to the FA Cup final where they lost to Arsenal, is currently residing in the relegation zone. They’re dead last; the very bottom of the table. The Villans have accrued just 6 points from the opening 16 games, and they’re also 6 points behind Sunderland for 19th.
They can use all the friends they can get right now. Yet they were following nearly 50,000 users until late afternoon today. Within moments, their following count drooped to 117. No one from Aston Villa has explained this as of yet.
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