Hundreds of venues I’ve attended, thousands of games and I doubt I’ll ever see another promotion like this again. Entire rows of people, not a couple fans here and there, but entire rows received free Little Caesar’s Pizza. Not just pieces of pizza, but an entire, whole pizza! Yes, whole rows of people getting whole pizzas, every period of a hockey game.
Indeed I saw it thrice.
Now that’s brand awareness, and it’s brilliant. It’s been a week now since I witnessed this publicity stunt, and here we are a week later, and I’m still talking about it. Not just talking about it, but leading my “Saying Farewell to The Joe as the Detroit Red Wings move on a new home write-up.”Follow paulmbanks