Tom Brady’s wife Gisele challenges your Environmentalism



Gisele Bundchen, the wife of New England Patriots superstar QB Tom Brady is an ambassador for the United Nations Environment Programme. And as such, she’s preparing or For this year’s World Environment Day–the single biggest day for positive action on the environment worldwide– 5 June 2012.

For WED 2012, there’s an added incentive to get active for the environment.

Five fuel-efficient cars donated by KIA will be awarded to the best WED projects from each of the following categories:

Ø People: Biggest number of participants mobilized for a WED Activity
Ø Theme: Best supports WED 2012 theme:Green Economy: Does it include you?
Ø Creativity: Most innovative, unique & fun WED activity
Ø Buzz: WED activity that best harnesses the power of social media
Ø Impact: WED activity that results in effective and substantive change

After Gisele’s victory over famous actor Don Cheadle in last year’s contest (in which WED participants could assign their environmental activity to either star), the Goodwill Ambassadors of the UN Environment Programme have called a truce and are uniting to encourage people to register record numbers of WED activities at

Paul M. Banks is CEO of The Sports, an official Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Walter, Yardbarker, MSN and Fox Sports

A Fulbright scholar and MBA, Banks has appeared on live radio all over the world; and he’s a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.

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