Welcome to the August 29th, 2014 edition of “The Cuttys,” or the Jay Cutler DON’T CARE awards. They honor, as one Facebook commenter put it:
“all the non-news that’s fit to delete.”
Or more literally: “terrible attempts at creating news, that I instantly deleted upon seeing it in my inbox.”
All media members receive dozens of press releases and story pitches from publicists, Sports Information Departments, Media Relations and PR people every week. This one was the most utterly asinine and completely worthless among the 100-150 or so that I receive in a given week.
And as always, in case you missed it, here’s how these awards got named.
I love the BOLD ALL CAPS!! ALERT ALERT ALERT! as well as the “thought it would be of interest to your readers….no it’s not. Trust me, it’s not!”
Hi Paul,
With the 2014 NFL season about to kick off, I thought this would be of interest to your readers.?
?More than 650 Duracell Quantum batteries are used in every game to power critical devices including the Bose® sideline headset for the NFL, as well as on-field helmet communications and wireless/radio belt packs. Whether it’s coach-to-coach or coach-to-player communication, Duracell Quantum lasts up to 35% longer vs. next leading competitive brand* and is trusted by the NFL when the game is on the line.
Below are images and video assets – thanks in advance for your consideration and let me know if you need more information.
Thanks,
Katelyn
*MEDIA ALERT* * MEDIA ALERT* *MEDIA ALERT*
ACCLAIMED ACTOR T??AYE DIGGS JOINED DURACELL FOR AN INTERACTIVE TOUR AT METLIFE STADIUM TO SHOW THE POWER BEHIND EVERY NFL GAME WITH NY GIANTS ALL-PRO LINEBACKER JON BEASON
Wow! That was bad. Here’s the rest of the Hall of Shame:
Cutty Award archives:
8-1-14: Milwaukee Bucks
7-25-14: Grantland/30 for 30 Shorts
7-18-14: THE Ohio State University
Paul M. Banks owns and operates The Sports Bank.net, which is partnered with Fox Sports, Yahoo! and the Chicago Tribune RedEye edition. He’s been a guest on news talk shows all across the world and been featured in hundreds of media outlets including NFL Network, Fox Sports 1 and ESPN2. Follow him on Twitter (@paulmbanks)