“Lose Yourself,” the iconic rap song from Detroiter Eminem often plays at Michigan Stadium. It’s used to pump up the Maize and Blue crowd. A new song from Music Icon to be used Weekly on TV’s Most-Viewed College Football Series; Sneak Peek of Official Music Video for “Berzerk” Premiering on Saturday’s Notre Dame-Michigan Telecast.
“Berzerk,” the latest offering from Eminem, will be the featured song on the 2013 season of Saturday Night Football on ABC. As Eminem drops The Marshall Mathers LP 2 Tuesday, Nov. 5, 2013, Bezerk will be the first single. And it will be used as the open for the weekly college football series and throughout the telecast, including highlight packages and coming in from, and out of, commercial breaks.
ESPN will televise a world premiere sneak peek of from the Eminem video Saturday, Sept. 7, at halftime of No. 14 Notre Dame at No. 17 Michigan (7 p.m. CDT on ESPN).
Eminem and ESPN will also collaborate on a video of the song for exclusive use on the Saturday Night Football broadcast.
Saturday Night Football, the most-viewed and highest-rated college football series among all networks in 2012, will use the music from September 14 to December 7. The first weekly prime time series on broadcast television is in its eighth season and is called by Brent Musburger with analyst Kirk Herbstreit and reporter Heather Cox.
“You only get one shot,” — Eminem
Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. An analyst for 95.7 The Fan, he also writes on Chicago sports media for Chicago Now. Follow him on Twitter (@paulmbanks)