Charlotte Bobcats owner Michael Jordan sees the challenge of Robert Pera for what it is: not something to be taken seriously. Michael Jordan brushed it off as “comical,” the Charlotte Observer reports.
Michael Jordan called the offer “a no-win situation for me.”
And he’s right, Pera’s arrangement was never actually newsworthy; or anything of substance. Sure, it would be great to donate a million bucks to a great cause, but I’m sure he didn’t actually think Michael Jordan would take him up on it.
Bob Pera did succeed though in getting us to get about his very small market franchise during the NBA preseason. The Grizzlies are a brand that isn’t instantly recognizable, and it’s a challenge to get people talking about them. Especially so during the exhibition season. Football dominates the conversation right now, and hockey is in regular season now.
It takes the star power of Michael Jordan to move the conversation here.
Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the world; with regular weekly segments on NBC, CBS and Fox Sports Radio. Follow him on Twitter (@paulmbanks) , Facebook and RSS feed