Fox Sports Acquires Yardbarker Network

fox sports

It became official today- news of Fox Sports’ purchase of Yardbarker Network. This is a big deal (literally and figuratively) as it unites a major sports media corporation with the leading content aggregator of the sports blogosphere. So it’s a big deal for online sports media today.

They’re both partners of the The Sports Bank, so this is a big day for me personally as well. For more, I turn to an email message sent to the YBN from Yardbarker CEO Pete Vlastelica today:

yardbarker

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Sports Blog/Yardbarker Survey: Your feedback requested

jenn brown

To paraphrase the legendary philosopher Aristotle, “the unexamined sports blog/ad network is not worth visiting.” So here’s your chance to tell the Yardbarker Network, proud affiliate of The Sports Bank, the why and how you receive your sports news. Both online and off-line. It’s a chance to tell them the reasons you read sports blogs (other than the obvious- finding and ogling pictures of Erin Andrews and Jenn Brown)

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