Cubs-Sox series becomes even MORE Corporate

cubs vs. sox

There’s a new corporate sponsor, and trophy, added to the Windy City’s Red Line series. Yes, it’s like a college football trophy game now…if it were sponsored by a giant oil multinational.

CHICAGO (April 26, 2010)Major League Baseball’s Chicago Cubs and Chicago White Sox today announced an official structure to the celebrated Chicago interleague rivalry known to fans as the Crosstown Classic. Starting in 2010, the series will be called the BP Crosstown Cup, and its new format will raise the stakes of the series and solidify its standing as an annual, citywide observance.

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