Fantasy Football, a Billion Dollar Industry, HUGE in Hollywood!

Fantasy football has Hollywood hooked.

In the new cover story hitting newsstands today, “What Fantasy Football Means To Hollywood,” The Hollywood Reporter delves into the phenomenon that counts Paul Rudd, Ashton Kutcher, Demi Moore, and Entourage co-star Jerry Ferrara (to name just a few) among its addicts, serves as the central motif of FX hit show The League, and is estimated to drive between $600 million and $1 billion of revenue this year alone. The fantasy sensation is even helping fuel NFL TV ratings to record highs.

Rudd graces the THR cover alongside San Diego Chargers tight end Antonio Gates, who again should be the highest-drafted tight end among fantasy enthusiasts this year. Gates says thanks to fantasy football his celebrity has grown far beyond his hometown, “When I’m outside of California, people recognize the name just through fantasy football, and it’s flattering.”

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