Not everything relates to the Super Bowl. The entire publicity industry needs to realize this right truth; and right now. Of course they won’t.
Shame on you Julian Edelman, for lending your name to a product that hired such a bad publicity team.
Shame on you NBC, for taking the idea of “shameless self-promotion” and turning it into “we take pride in self-promotion” and “we take pride in taking pride in self-promotion.”
Here’s volume one of our horrible Super Bowl story pitches. As we stated in the previous edition, here are the rules for publishing the just awful Super Bowl pitches.
1. All excerpts are taken straight from the pitch email/press release
2. Only the big stars and major networks will be called out by name. The rich and powerful are fair game.
3. The little fly-by-night companies will have their names redacted. Hey, they’re trying! And we’re not going to give them the free commercial they want, even if it is an ironic way, by plugging them.
4. There’s going to be a lot more where these came from! I had received four different Super Bowl story pitches before we even got to Conference championship weekend. So this is only the second batch!
Patriots wide receiver Julian Edelman endorsed something, who knows what it is, which leads off volume two:
1. Hi Paul,
With the Patriots AFC Championship and the Super Bowl on the horizon, I thought you might have interest in these great training tips from star player, Julian Edelman.
Julian Edelman, wide receiver for the New England Patriots, is sharing his top 15 workout tips to “Train like an NFL wide receiver.” This comes in part from his recent partnership with the private coaching company, *REDACTED*.
Once thought to be too short and not physical enough, Edelman has proved all his detractors wrong through dedication to an elite level of fitness achieved through intense strength and conditioning work.
*REDACTED* is giving free access to these great tips and I thought you’d be interested in sharing! Here’s more on the free guide:
2. Here’s one that got both the Super Bowl Roman numerals and the team name wrong. There is no XLVX in the roman numerical system.
Yes, the “Sea Hawks” fans are pumped; as are the Pat Riots fans as well.
Super Bowl XLVX is right around the corner and your readers are getting ready to plan the perfect Super Bowl party to invite family and friends to, especially the Patriot and Sea Hawk fans. *REDACTED* can help them achieve that perfect Super Bowl party and impress their guests as the perfect party drink.
You can either throw the pouches over ice or place them in the fridge to chill; then just twist, sip and enjoy when ready to drink. Whether it’s protecting the furniture from a spill during a touchdown or bad referee call, *REDACTED* as the single-serve, premium wine in a pouch is designed to be “on the go” and ready to take on any adventure you throw at it.
3. And now the piece de resistance. Here’s just an excerpt, which is pretty long in itself.
Here’s the link to the whole press release, which is approximately 700,000 words long:
NBC SPORTS GROUP AND NBCUNIVERSAL SURROUND SUPER BOWL XLIX WITH THEIR MOST COMPREHENSIVE SUPER BOWL PROMOTIONAL EFFORT EVER
Super Bowl XLIX Promotion to Run Across NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Telemundo and Collection of NBCUniversal Television Networks and Online Platforms
TODAY Show, The Tonight Show Starring Jimmy Fallon, NBC Nightly News, Meet The Press, Access Hollywood, Morning Joe, Hardball, E! News, Feherty Live, The Dan Patrick Show, Pro Football Talk, Premier League Live, NHL Live, NBC Sports Radio, NBC Sports Digital, and NBC Sports Regional Networks to Originate From Arizona During Super Bowl Week
Stamford, Conn. – January 21, 2015 – From now until Super Bowl XLIX airs on NBC on Sunday, February 1, from Glendale, Ariz., NBC Sports Group and NBCUniversal will surround the game with their most comprehensive Super Bowl promotional effort ever. Using the “Big Event Strategy,” NBC Sports Group will leverage NBCUniversal’s robust collection of broadcast and cable networks, websites, radio and social media platforms, and additional promotional assets to drive further awareness of the game.
NBC Sports Group’s cross-channel promotional campaign for Super Bowl XLIX will include advertising and editorial support on television, radio, online and on-site, and will include NBC, NBCSN, CNBC, MSNBC, USA, E!, Bravo, Telemundo, Mun2, Golf Channel, Esquire, Oxygen, SyFy, The Weather Channel and the collection of NBCUniversal television, radio and digital networks.
“We are using the full force of America’s largest media company to market the Super Bowl,” said John Miller, Chief Marketing Officer, NBC Sports Group. “As an NBCUniversal symphony priority, numerous platforms, programs, channels, and websites will be focused on the Super Bowl with one simple goal — make the Super Bowl a massive television event.”
Paul M. Banks owns, operates and writes The Sports Bank.net, which is partnered with Fox Sports Digital, eBay, Google News and CBS Interactive Inc.
You can read Banks’ feature stories in the Chicago Tribune RedEye newspaper and listen to him on KOZN 1620 The Zone. Follow him on Twitter (@paulmbanks)