The 2019-2020 La Liga season marks a new beginning for Real Betis, who managed to secure a three-year shirt sponsorship with easyMarkets, a top-rated regulated online broker, operating for nearly 20 years, which promotes transparent, easy, accessible and friendly online trading services.
Following a mixed season, when Betis managed to finish the domestic league on the 10th spot but reached the Round of 32 in the UEFA Europa League, Real Betis did not manage to start the new season on an upbeat tone, losing at home against Valladolid, an opponent which was expected to be easy.
Real Betis managed to secure the easyMarkets sponsorship on August 17th and during the first round the players already had their new shirts.
Reportedly worth €2 million per season, the deal is expected to mark the beginning of a financial stability period. With 142,000+ clients, easyMarkets is currently one of the most successful online trading company, offering access to a wide range of instruments that include forex, commodities, indices, cryptocurrencies, and options.
After winning the Segunda Division in the 2014-2015 season, Real Betis managed to return in La Liga, ending a period of ownership instability. With the support of easyMarkets, the team will try to overcome the decent performance of the previous season, which vanished the European path for this year.
A much better ranking in La Liga is a top priority and the second opponent will be the defending champions of FC Barcelona. The statistics are not encouraging for “Los Verdiblancos”, given that the Catalans managed to win 8 out of the last 9 matches. However, the surprise came last season, when Betis secured a thrilling 3-4 away win against Barcelona, with Firpo Junior, Cristian Tello, and Sergio Canales as some of the most important players of the match.
Although the bigger picture may not be encouraging for Betis, the last season win should act as a motivation for the players. Barcelona does not have the best shape, given that they’ve lost 0-1 in an away match against Athletic Bilbao when Aduriz scored a cracker to seal the victory.
Lionel Messi still has not recovered from the injury and Philipe Coutinho had already been confirmed on a one-season loan to Bayern Munich, which means it will be up to Griezmann and de Jong, the most important summer signings, to secure the first victory of the season.
On the other side, Real Betis signed Emerson, Fekir Nabil, and Iglesias Borja, among others, as the club clearly shows it wants to finish the season in a much better position. With the European path out of the equation, the new coach Joan Rubi will have to focus solely on La Liga and the Copa del Rey.
A new sponsorship contract with easyMarkets, a new coach, and new players signings during the summer look like a new beginning for the club. Will they manage to get back on their rhythm and face Barcelona as they did in the past season?