With the just breaking news that the Los Angeles Rams will host the Super Bowl in 2019, the NFL’s L.A. masterplan starts to make more sense. Why would the National Football League be so hell bent on moving back into the nation’s second largest market when they’ve had numerous failures there already?
Well, they need to have their entertainment product in the entertainment capital of the world, and they need a venue for their crown jewel event.
As much as we love the Rose Bowl, and believe me I do love me some Rose Bowl, the NFL needs a modern venue in L.A. to host the Super Bowl. The iconic venue in Pasadena is old and doesn’t have the same ability to cater to corporate overlords with premium skyboxes like your modern stadiums can.
The Los Angeles Memorial Coliseum? Forget it! The NFL wants a new Cowboys Stadium like DeathStar in L.A. to host the big game. Thus, we haven’t seen a Super Bowl in the city of angels since 1993!
That changes now with Super Bowl LV in 2021
“On the heels of the National Football League’s historic return to Los Angeles, the Rams are proud to be part of such a significant regional effort of teamwork, leadership and vision to bring the Super Bowl back to Southern California,” said Kevin Demoff, COO of the Los Angeles Rams via a prepared statement.
“We would like to thank the NFL owners for giving us this opportunity to host the nation’s biggest event in sports and entertainment at our world-class stadium, to showcase the great cities of Los Angeles and Inglewood and to deliver an incredible experience for fans from across the globe.”
“Los Angeles is built to host the Super Bowl. We helped forge this great American tradition as its very first host in 1967; and now, at long last, we’re bringing it back where it belongs,” said Los Angeles Mayor Eric Garcetti again in a statement.
“L.A. is already welcoming a record number of visitors from around the world, and Super Bowl LV will bring even more economic prosperity to our region — attracting tens of thousands of people to our city and generating hundreds of millions of dollars for local hotels, restaurants, shops and other businesses.”
“The City of Inglewood is thrilled to be the host for the most watched, single sporting event in the world, Super Bowl LV,” said a statement from Inglewood Mayor James Butts.
“Working with the City of Los Angeles, we intend to help make it the greatest fan experience in the history of the NFL. After a 20 year hiatus, professional football is back.”
The Super Bowl bid includes 60,000 hotel room nights (with the possibility of generating up to 100,000 total room nights). While the Super Bowl will be held in Inglewood, other official and unofficial events will be hosted throughout the region.
Paul M. Banks runs The Sports Bank.net, partnered with FOX Sports Engage Network. and News Now. Banks, a former writer for the Washington Times, currently contributes regularly to the Chicago Tribune’s RedEye publication and Bold Global.
He also consistently appears on numerous talk shows all across the country. Follow him on Twitter and Instagram