This year in East Lansing, it’s all about “P4RB” meaning “Prepare for Rose Bowl” for the Michigan State Spartans. It’s a slogan you’ll find displayed on t-shirts within the program. It originated during a presentation during a winter meeting. The presentation was made by Running Backs Coach Mike Salem’s brother Wade.

“At the end of his talk, he brought up a slide that said P4RB, and his point was as we go through our winter workouts, spring practices, summer workouts and training camp, we’re not just going out to practice, or run around. We’re doing it to prepare for a Rose Bowl. And that perspective has really helped to galvanize and strengthen our workouts,” said MSU QB Kirk Cousins at Media Day.

“And the focus is not on the Rose Bowl, the focus is on the preparation and the process. And making sure we’re doing what we can towards the things we can control,” he continued.

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At the annual Big Ten football kick-off luncheon, Michigan State QB Kirk Cousins gave a speech that elicited a standing ovation. Of all the players and coaches who spoke, it was only the words of the Spartans leader who inspired such a reaction. The video is after the jump (h/t to The Only Colors, SB Nation’s State blog)

Earlier that morning, when he spoke to rotating journalists at the conference media days, Cousins again stood out as one of the best public speakers. He said that he instructs his brother to find everything he can written about them, especially all the negative press and he shows it to the team for motivation. Read more about that here.

Listen to the intro by BTN’s Dave Revsine, Cousins is one of those people who are perfect- on paper.

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At the annual Big Ten football kick-off luncheon, Michigan State QB Kirk Cousins gave a speech that elicited a standing ovation. Of all the players and coaches who spoke, it was only his words that inspired such a reaction. Earlier that morning, when he spoke to rotating journalists at the conference media days, he again stood out as one of the best public speakers.

“I’ll always feel overlooked, I’m always looking for motivation. I just told my brother the other day: I said Kyle, go on the internet and look up every article you can. Go find every preseason magazine you can, and compile a list, of all the quotes, articles, anything that disrespects us, or doesn’t give us our due,” Cousins told the media.

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