18-foot statue of Lebron James created (video and photos)

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NBA and Miami Heat star Lebron James is big…but larger than life? And like F. Scott Fitzgerald once said “a big man has little time for anything other than sitting around and being big.” And Lebron media coverage is larger than life, Now there’s a physical embodiment of his largeness!

PrimeTime Amusements, a global operator, seller and event renter of video arcade machines and simulators, has built an 18-foot foam statue of Lebron James! Dwayne Wade and Chris Bosh are currently being built in the company’s South Florida warehouse. Not sure where these statues will eventually end up, or who is going to buy them

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NBA’s 10 Most Influential Players Online

What Should Lebron James Do? (to Avoid Another Playoff Blowout)

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Among the many images we see of the ever present individual brand that is NBA superstar Lebron James, maybe Nike’s “What Should I Do?” commercial is the most telling insight into his true personal character. A lot of people misinterpreted it’s meaning.

And maybe I’m reading it incorrectly as well, but what I see is a young superstar who might be less sure of himself than we would normally expect an iconic multi-millionaire/master of the sports universe to be. I don’t think James lacks self-assurance; but he might not be as psychologically ready to shoulder the enormous burdens and gigantic expectations placed upon him.

And in James’ media appearance Monday, one could easily read some uneasiness into his non-verbal communication. Of course, that could simply be because he knows how badly he (and his Miami Heat teammates) were out-played by Luol Deng (and the Chicago Bulls).

By Paul M. Banks

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Lebron Jordan Sues Lebron James and Michael Jordan

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LeBron James and Michael Jordan have been sued for $150 million — EACH! — by a company claiming the basketball stars ruined its business by poisoning its name in the public.

A company called Lebron Jordan, Inc. claims that James’ and Jordan’s reps at Nike and Live Nation torpedoed a multimillion dollar deal by threatening to sue LJI unless it stopped selling a line of basketball shoes under the “Lebron Jordan” name.

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