In the grand scheme of things, does Midnight Madness mean anything? Probably not.

It is a marketing ploy to get students excited about the basketball season by allowing the players to show off absurd moves and dunks that likely have no place in a formal Bruce Weber practice.

For example, D.J. Richardson tried to teach Huff Hall how to dougie at Illinois‘ Midnight Madness Friday night.

But Illinois fans did get a pleasant surprise at Midnight Madness in the form of redshirt freshman Joseph Bertrand, who  won the knockout and slam dunk contests. While the contests were mostly a dog and pony show, Bertrand – who sat out all of last year with a torn lateral meniscus – flashed the athleticism that helped him win two IHSA Class 3A slam dunk championships as a junior and senior at Sterling high school.

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