NBA Social Media: LA Lakers are champs, Memphis Grizzlies the biggest losers


Social media interaction heats up during the NBA playoffs as fans look to track the success and failures of their team as they push toward the championship. Unmetric, the leading social benchmarking company, today releases its NBA Playoffs report, detailing the social media efforts of the top 16 NBA teams participating in the 2012 playoffs to better understand the interaction between the top performing teams and their fans.

With this NBA Playoffs report, Unmetric identifies which teams are doing the best job at gaining new fans, keeping them updated, and carrying on conversations via social media.
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