What Should Lebron James Do? (to Avoid Another Playoff Blowout)


Among the many images we see of the ever present individual brand that is NBA superstar Lebron James, maybe Nike’s “What Should I Do?” commercial is the most telling insight into his true personal character. A lot of people misinterpreted it’s meaning.

And maybe I’m reading it incorrectly as well, but what I see is a young superstar who might be less sure of himself than we would normally expect an iconic multi-millionaire/master of the sports universe to be. I don’t think James lacks self-assurance; but he might not be as psychologically ready to shoulder the enormous burdens and gigantic expectations placed upon him.

And in James’ media appearance Monday, one could easily read some uneasiness into his non-verbal communication. Of course, that could simply be because he knows how badly he (and his Miami Heat teammates) were out-played by Luol Deng (and the Chicago Bulls).

By Paul M. Banks

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LeBrottery 2010: who gets King James?


So where’s he going to go? As it stands now, Vegas’ odds makers have the Chicago Bulls with the best chance of landing LeBron, but I think he’s destined to go to New York. That’s my gut and I’m sticking to it. And isn’t that why we make NBA Picks and focus on NBA Lines? To “make things interesting.”

So here we sit, the day Cavalier fans have dreaded. Can we really feel bad for them though? The Cavs have done nothing but disappoint in the playoffs every year with LeBron (and yes, I’m including the sweep by the Spurs in the finals as a disappointment. It was such an uncompetitive series that many people have forgotten LeBron once actually reached the finals). Most depressing of all, the Cavs have tried to build a team around LeBron, signing Mo Williams, Shaq, and Jamison, but only seeing little improvement.

By Justin Mertes-Mistretta

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