Derrick Rose will star in the NBA new Christmas ad campaign.
You can see that NBA Christmas campaign with Derrick Rose after the jump.
The campaign will include a TV spot to promote the uniforms titled “Jingle Hoops” which will feature the Chicago Bulls’ Derrick Rose, along with five other NBA players: the Miami Heat’s LeBron James, the Oklahoma City Thunder’s Kevin Durant, the Houston Rockets’ James Harden, the Los Angeles Lakers’ Steve Nash and the Golden State Warriors’ Stephen Curry. On the heels of last year’s award-winning “BIG Color” campaign that garnered more than 8 million YouTube views, the featured players recreate the wintertime classic “One-horse Open Sleigh” through a series of choreographed three-point shots — all while dressed in their “BIG Logo” uniforms. (see them here)
“Last season’s ‘BIG Color’ holiday campaign was an overwhelming success, grabbing the attention of our fans, and we wanted to find a way to top it,” said Jamie Gallo, NBA Executive Vice President, Marketing. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that showcases another creative use of basketball skill.”
Enough Disney corporate boilerplate and self-congratulatory buzz-words, here’s Derrick Rose and company
Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the country; with regular weekly segments on NBC and Fox Sports Radio. Follow him on Twitter (@paulmbanks) and RSS Catch him Tuesdays talking Illini and Northwestern for KOZN 1620 The Zone, Fridays talking Chicago Bears for WAOR 95.7 The Fan