Today marks the official launch of the new UGG for Men TV spot and integrated marketing campaign starring Tom Brady, entitled “Pink Slip.”
The overall concept for the new “Pink Slip” campaign originated from real life, inspired by one of Tom Brady’s personal anecdotes. Even before he decided to partner with UGG Australia, Tom had a tradition of giving his team members UGG footwear – specifically the UGG for Men “Ascot” slipper – as a way to say thanks.