Today Nike unveiled the Kobe 11, a progressive low-top that distills Bryant’s signature legacy to its essence: high performance, lightweight, responsive and sophisticated design. Key innovations include an advanced Flyknit upper with thermoplastic polyurethane (TPU) yarn for strength – this is new for Flyknit.
“Throughout my time with Nike, I’ve obsessed the details of my shoes. For the KOBE 11, we worked to perfect Flyknit for basketball,” said 17-time All-Star Kobe Bryant. Let’s take a look at the photos of the Kobe 11.
This Kobe 11, designed by Eric Avar, distills Kobe Bryant’s signature legacy to its essence: high performance, lightweight, responsive and sophisticated design. Audio score by Alex Hitchens:
I guess this qualifies as news as much as it qualifies as sponsored content or native advertising. All I know is this- Kobe 11 is a top ten trending term in the United States right now, and these photos and videos have only been live for an hour and change.
Paul M. Banks owns, operates and sometimes writes The Sports Bank.net, which is partnered with FOX Sports Engage Network. The website is also featured on News Now.
Banks, a former writer for the Washington Times, currently contributes to the Chicago Tribune RedEye. He also appears regularly on numerous television and radio talk shows all across the country. Catch him Tuesdays on KOZN 1620 The Zone.