Ninety-nine times out of 100, a star athlete will think and act brand first regarding a public speaking opportunity. This is especially true when it comes to any topic even remotely sociopolitical. Pretty much every corporate brand abhors controversy and intelligent thought that challenges the status quo.
They prefer homogenized press release language, the kind you hear from a sports team’s media relations department, and at press conferences. Think of every interview you’ve ever seen or heard with Tom Brady; or Russell Wilson.
