Illinois Alumni Association takes shot at Northwestern marketing slogan

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I received a mass email today from the Illinois Alumni Association.

The subject heading: ILLINOIS: Chicago’s Big Ten University

The message content:

Illinois alumni don’t need an expensive roadside billboard to let people know we’re the best public Big Ten university in Chicago!

Instead, make your case in your office space by displaying your loyalty for everyone to see. As we welcome 7,000 new graduates to the alumni family, we know that, together, we can uphold the greatness of our Alma Mater.

DOWNLOAD OFFICIAL ILLINOIS WALLPAPER

Yes another shot is fired across the bow. Hatfield vs. McCoys, Mozart vs. Salieri, Illini vs. Northwestern.

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