As important as it is for Northwestern to win games this college football season, it's maybe even more important they sell tickets this season. Attendance at Ryan Field has been a big issue in recent years, and the University's athletic department sought to remedy that with the new "Northwestern: Chicago's Big Ten Team" ad campaign in August. Although they're still not … [Read more...] about Northwestern Loses Thriller to Michigan State, but Attendance Improving
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Business of a College Football Program, part one Marketing
By Paul M. Banks In the world of revenue-producing collegiate sports, what goes on in the boardroom is just as crucial as what takes place on the field in determining success. Since the mid 1990s, Northwestern University has been a very respectable middle-of-the-road Big Ten football team. Since 2003, Northwestern has compiled a 25-25 record in conference play, good for 6th … [Read more...] about Business of a College Football Program, part one Marketing