You've heard the expression- "you can't buy publicity like that?" Well if you did it would cost $512,382,703, according to a study done by Borshoff, which monitored and evaluated media coverage of the Butler University college basketball team from mid-March to mid-June, 2011. During that period, Butler garnered an estimated half-a-billion $ through television, print and on-line … [Read more...] about Butler NCAA Title Game Appearance Generated $500 Million in Publicity Value, Study Says