Since the Beijing Summer Olympics of 2008, the number of global internet users has increased from 1.5 billion to 2.3 billion, and the online outreach for the games has subsequently risen. Social media has no doubt played a significant role in Olympic exposure, helping the overall viewership increase by 200 million viewers since 2008 and by a massive 1 billion viewers since … [Read more...] about London 2012 Olympics: social media by the numbers