New York Yankees partnering with Jay-Z

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“You know I bleed blue” rapper Jay-Z says in “Empire State of Mind,” the homage to his hometown. The statement of fandom for the New York Yankees is being reciprocated. The Yanks are now showing that financially they are fans of his clothing line.

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New Jersey Nets owner Jay-Z: new commercial premiering during NCAA title game (video)

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Watch the throne. Or at least the video after the jump

Iconix Brand Group, Inc. and Shawn “Jay-Z” Carter unveiled today the Rocawear television commercial featuring the music icon himself in the brand’s new Spring 2012 campaign. This marks the first television commercial in the brand’s history.

The 30-second commercial will debut during the NCAA championship game between the Kentucky Wildcats and Kansas Jayhawks on Monday, April 2nd on CBS in top markets, followed by the national premiere of the 90-second commercial on BET’s, hit show, “106 & Park” on Tuesday, April 3rd.

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