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White Sox Opener Mirrors Offseason, Organization Mantra: AGGRESSIVE!

April 2, 2011 By paulmbanks Leave a Comment

diamond-sock

The Chicago White Sox are “All in.” It’s the marketing slogan for 2011 and it reflects what the front office did this past offseason; sacking up, buying more chips and shoving ’em towards the middle of the table with authority. A lot of MLB teams did likewise. The Detroit Tigers did some heavy very short term investing. The Oakland Athletics bought themselves some power hitters.

And rivaling the Sox moves, the Milwaukee Brewers went about as ALL IN as a baseball franchise can in single winter.

The Sox carried this AGGRESSIVE approach over into their opening day blowout of the Cleveland Indians. Like a drunk frat-boy with no shame and low standards, they rapidly got right out after it, and jumped on anything they came across early and often.

And these extremely aggressive methods can be found everywhere up and down the organization.

By Paul M. Banks

[Read more…]

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Filed Under: MLB Tagged With: Adam Dunn, all in, brooks boyer, Carlos Quentin, Chicago White Sox, chief marketing officer brooks boyer, diamond sock, diamond sock logo, indians, sox, sox opening day 2011, white sox, White sox adam dunn, white sox all in, White Sox Carlos Quentin, white sox diamond sock, white sox diamond sock logo, white sox opening day, white sox opening day 2011, white sox ticket prices, white sox tickets, white sox vp brooks boyer, white sox vs. indians opener
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