Butler NCAA Title Game Appearance Generated $500 Million in Publicity Value, Study Says

butler bulldogs

You’ve heard the expression- “you can’t buy publicity like that?” Well if you did it would cost $512,382,703, according to a study done by Borshoff, which monitored and evaluated media coverage of the Butler University college basketball team from mid-March to mid-June, 2011. During that period, Butler garnered an estimated half-a-billion $ through television, print and on-line news coverage. When factoring in social media, the audience reach surpassed 69 billion.

Don’t forget all the great Bulldogs articles out there this spring like “Matt Howard’s NBA Draft Stock,” the early entry analysis of Shelvin Mack; which featured numerous Mark Morrison “Return of the Mack” jokes, and coverage of the oppression of their live mascot Blue II.  These pieces were integral to that half a billion dollars.

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