Bleacher Report Arrogantly Compares Itself to Sir Laurence Olivier

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New media has a substantial place at the sports journalism table, and that place will only continue increasing in the future. However, Bleacher Report needs to calm down and realize that this place at the table isn’t entirely their own, and that place was achieved by the help of other networks.

BR recently sent out a letter to its writers in which they had the hubris to compare themselves to screen legend Sir Laurence Olivier. Yes, the unintentional comedy is off the charts here!

The sports content farm has often come under fire (and usually, rightfully so) for it’s extremely reader unfriendly slide shows, grammatical errors, misspellings, three sentence or less “articles,” pandering to the lowest common denominator, and blatantly sacrificing form and content for the sake of ranking very well in search engines.

And how did they address their detractors? In the most clueless, self-aggrandizing and condescending way possible.

Here’s an actual email sent to BR’s collection of writers.

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