By Paul M. Banks
The excerpt:
Believe it or not, this weekend’s edition of Saturday Night Live will actually be hosted by a swimmer. Not just any swimmer, but record setting Olympic gold medalist Michael Phelps. The show ends a week where Phelps presented at the MTV Video Music Awards and did a guest appearance on HBO’s “Entourage.†Wow! How things have changed for swimming in just seven years. In 2001, my collegiate newspaper editor shot down my attempt to publish a column on swimming. I mentioned how Ian Thorpe (to which my boss responded “who?â€) was dominating the sport in a way that few stars ever had. I also reminded him that this was “The Summer of the Shark,†as Time magazine proclaimed it. I tried to sell him on the fact that the media’s over-sensationalizing of the just slightly higher than average number of shark attacks that summer would get people greatly interested in creatures of the water. He didn’t bite.
In 2008 however, people look at swimmers quite differently. To quote Peter Christian, a writer for my website The Sports Bank.net, “Few people can debate that the 2008 Olympics will mainly be remembered as the Summer Games when swimming was the most important: thing on TV, topic at work and event to schedule your evening plans around. Michael Phelps owned NBC, Beijing and the Water Cube for 8 days.†I couldn’t agree more. He’s done for swimming what Tiger Woods did for golf and Michael Jordan achieved for basketball. He’s a big reason for the change I witnessed upon swimming my laps at the public pool in August.
 For the full story:
https://chicago2016channel.com/2008/09/10/the-phelps-effect-swimming-is-trendy-now/
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