By Paul M. Banks In the world of revenue-producing collegiate sports, what goes on in the boardroom is just as crucial as what takes place on the field in determining success. Since the mid 1990s, Northwestern University has been a very respectable middle-of-the-road Big Ten football team. Since 2003, Northwestern has compiled a 25-25 record in conference play, good for 6th … [Read more...] about Business of a College Football Program, part one Marketing