Chicago White Sox and Blackhawks Join Forces



By Paul M. Banks 

On Tuesday night the Chicago White Sox will host “Chicago Blackhawks Night,” the signature event in the partnership between the Major League Baseball team and the Blackhawks of the NHL. I’ll be attending the festivities tomorrow night as the Sox fittingly take on the team (the Toronto Blue Jays) from the city where the Hockey Hall of Fame is. I’m sure I’ll have plenty of interesting post-game/event material to write about too. This night game, broadcasted on Comcast Sports Net, will feature special promotions before, during and after including:  a pre-game party and parade for Blackhawks season ticket holders (more than a 1,000 of which purchased tickets to the game through a unique cross-promotion collaborated by both teams’ marketing departments) appearances by Blackhawks players and legends, a special outdoor television broadcast by White Sox announcers Ken Harrelson and Darrin Jackson from the Fan Deck above center field, and a rare mid-week post-game fireworks show.

The Hawks front office released this statement. “The Blackhawks are appreciative of the unique opportunity to showcase our product to White Sox fans,” said Jay Blunk, Blackhawks senior vice president of business operations.  “The marriage of both brands creates a very unique template for cross promotion and marketing which we hope to maintain for years to come.  The White Sox event and relationship is one more step in making the Chicago Blackhawks brand accessible 12 months a year.”

The Sox front office is excited too. “We are excited about Blackhawks Night at the ballpark,” said Brooks Boyer, White Sox vice president and chief marketing officer.  “The Hawks and Sox are a perfect match in Chicago sports.  With similar fan bases and visions, this partnership has been exceptionally successful in bringing two legendary Chicago sports brands together.”

I’m sure I’ll have a wing-ding of a time! Get it? “wing” because of the hockey player position? Thanks I’ll be here I’ll all week. 

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  1. Dave, if your brother doesnt post a comment or two here about this event..then I’m sure the World is coming to an end.

  2. Hey Pete, notice that I added an “NHL” category for Sports Bank post classification!

  3. Ghost in the Machine says

    I don’t know who this brother is, but drop the F’in Puck! When is Soxman’s first fantasy hockey article going to be posted?

  4. The Statue of Harold Baines says

    Soxman, yes! you must do fantasy hockey. or do a fantasy minor league baseball and draft Randor Bierd

  5. The Statue of Harold Baines says

    My favorite Ice crew chick is Adrienne. too bad she’s not on the team anymore

  6. EIU cheerleader/SICA Chick says

    I should have gone to the game this night. I’m back in South Holland. I haven’t seen you in 10 years!

  7. I know things seem bleak right now for the White Sox. Injuries -MVP front-runner Carlos Quentin, All-Star Joe Crede and #4 starter Jose Contreras are all lost for the year- and losing three of the last four at home have whittled the division lead down to one skinny game and a half. However, there is still plenty of reason for optimism. I’m going to complement Soxman’s emotional plea by expanding on some logistical points that he brought up.

  8. I’m actually excited the Hawks are on WGN now, so I can actually watch 1 or 2 of their 82 games… third from the left is my fav

  9. My fav is the same one.

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