Seems a bit odd to be unveiling a new shirt in the middle of September. That’s really more of a June/July, early August at the very latest kind of thing. Yet here we are, Tottenham Hotspur revealed their third kit yesterday, with Chelsea and Manchester City following suit today.
Take a look at how extremely similar the Man City and Chelsea third kits are:
And here it is! Introducing our new @nikefootball third kit! #WeAreThePride
Get yours: https://t.co/U3jy0sxKYQ pic.twitter.com/5ZJAdGcALz
— Chelsea FC (@ChelseaFC) September 12, 2017
Look forward to wearing the new @mancity Third Kit ?. Wear yours https://t.co/QB0XDvHbQo #nikefootball #createthefuture #2D @nikefootball pic.twitter.com/HxcQRVJIA0
— Danilo Luiz (@2DaniLuiz) September 12, 2017
Love the new @ManCity third kit! ??? Get yours at https://t.co/CVxJeN1CTh #nikefootball #createthefuture pic.twitter.com/oSi4NXhwcH
— Kyle Walker (@kylewalker2) September 12, 2017
Toni & Baka modelling the new Chelsea third kit. ? #CFC pic.twitter.com/TNaKUBsUP2
— ??? (@ChelseaDyl) September 12, 2017
All three of these strips will be worn (and hence created) primarily for away games in European competition this season. That is obviously code for “reason to market jerseys, move product and hence make more money for the clubs and sports wear designers.” It’s all about coming up with new excuses to increase revenue and hence the decision to make this product launch now, to coincide with the clubs commencing their UEFA Champions League campaigns, and therefore at the front of the public consciousness.
What do you think of the new Man City and Chelsea third kits? Yey or Nay? Have at it in the comments section below
Paul M. Banks runs The Sports Bank.net and TheBank.News, which is partnered with News Now and Minute Media. Banks, a former writer for the Washington Times, NBC Chicago.com and Chicago Tribune.com, currently contributes regularly to WGN CLTV and Chicago Now.
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