Notre Dame-USC to get Increased TV Exposure on Rivalry Weekend



Don’t you love rivalry weekend? Or more specifically, rivalry weekends in college football? I think it’s genius marketing that they have almost every team play their bitter rival on the last weekend of the year. Last Saturday, we had Northwestern versus the Illini in the Wrigleyville Classic, Stanford-Cal in “the Big Game” and more.

This Saturday we get more nick-named blood-feuds like “the Egg Bowl” (Mississippi vs. Mississippi St.) “the Apple Cup (Washington vs. Washington St.) and of course, my favorite “THE GAME” (Michigan Wolverines vs. Ohio State Buckeyes.

But don’t forget ND-USC, because ABC certainly isn’t.

notre dame_big east

By Paul M. Banks

There have been some revisions to the 8pm ABC Saturday night football map.  New York, Boston, Philadelphia, Harrisburg, and Pittsburgh have been switched to the Notre Dame @ USC game. Meaning that Notre Dame-USC now be going to 46 percent of country.

Yes half the nation will have the opportunity to tune in.

Paul M. Banks is CEO of The Sports , a Midwest webzine. He’s also a regular contributor to the Tribune’s Chicago Now network, Walter, Yardbarker Network, and Fox

You can follow him on Twitter @thesportsbank

He also does a regular guest spot each week for Chicagoland Sports

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