Danica Patrick debuting new car, new sponsor (PHOTO)

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Danica Patrick, driver of the #10 Chevrolet SS for Stewart-Haas Racing, has Go Daddy as her primary sponsor. On October 18th she announced during a press conference at Talladega Superspeedway her new secondary sponsor, Aspen Dental. They will sponsor her car at Las Vegas and Atlanta in 2014.

Here’s a shot of the Aspen Dental #10

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photo credit: Stewart-Haas Racing.

Danica Patrick is driving the No. 10 Aspen Dental Chevrolet SS at both Las Vegas this weekend and on Labor Day weekend at Atlanta Motor Speedway. It’s part of Patrick shining a spotlight on an often overlooked healthcare issue – oral health.

Her comments on the new look and the new colors of the car this week:

“We’re lucky to have Aspen Dental on the car this week at Vegas and then in September at Atlanta. I spent some time at Aspen Dental’s headquarters in Syracuse (N.Y.) last year and have done a lot of work with them in the offseason and what they’re doing is amazing.”

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Danica Patrick’s overall thoughts heading into Vegas this week:

“We had a good run in the Nationwide Series race at Vegas a few years ago and we’d love to have another one. It seems like SHR is really headed in the right direction, especially with Kevin (Harvick’s) win last week. Congrats to him and the team. I think our cars are really strong and the hard word of the entire team is starting to show.”

Paul M. Banks owns The Sports Bank.net, an affiliate of Fox Sports. An MBA and Fulbright scholar, he’s also a frequent analyst on news talk radio; with regular segments on ESPN,NBCCBS and Fox. A former NBC Chicago and Washington Times writer, he’s also been featured on the History Channel. President Obama follows him on Twitter (@paulmbanks)

 

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