The Atlanta Hawks organization produced a video that exemplifies what happens when you “over focus group” something. When you take the idea of “content” and really treat the “content” in a corporatized fashion, you end up with this video posted on the Atlanta Hawks YouTube page yesterday. Like the video itself says:
“it’s a transparent attempt to sell more swimsuit calendars.”
And the video’s intro tells us the film registered a rating of H for Horribleness.
So again, the Atlanta Hawks marketers are quite self-aware on this one. They obviously went with a synergy of “Sex sells” (Atlanta Hawks Cheerleaders) and Sharknado (a punchline of a film that took over Twitter for a weekend this past summer) to give us this:
The Atlanta Hawks cheerleaders video even includes your basic “Bring it on” style stereotypes, jokes about hair etc pertaining to cheerleaders, which means a cameo from Atlanta Hawks forward Kyle K0rver.
Because if there’s one thing we know about Kyle Korver, it’s that he has beautiful hair. Oh and there’s a “ain’t nobody got time for that” forced into the vid just to make sure it circulates through social media by having a 2013 catch-phrase.
The Atlanta Hawks took a different approach in marketing their dance team swimsuit calendar. Other NBA squads go with a more traditional and low-key approach as you can see here. And neither the Bucks or the Hawks are the Chicago Bulls Luvabulls (check out these behind the scenes vids from their try-outs) Although, these Luvabulls videos of them performing are even better.
Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the country; with regular weekly segments on NBC and Fox Sports Radio. Follow him on Twitter (@paulmbanks) and RSS Catch him Tuesdays talking Illini and Northwestern for KOZN 1620 The Zone, Fridays talking Chicago Bears for WAOR 95.7 The FanPowered by Sidelines Follow paulmbanks