Danica Patrick gets new major sponsor: Coke Zero


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In January, Danica Patrick made big news when she said she would compete in the Coca-Cola 600 on the same weekend as the Indianapolis 500. Yesterday, she made really big Coke related news again. (And on the same day she found out NASCAR wouldn’t punish Patrick or her bump of Sam Hornish Jr. at Talladega as well, good day for Team Danica).

from Market Watch:

NASCAR Sprint Cup Series(TM) rookie Danica Patrick has signed a multi-year endorsement deal to represent the Coke Zero brand.

The Coca-Cola Racing Family, established in 1998, has boasted some of the biggest names in motorsports, including past champions Dale Earnhardt, Dale Jarrett, Bobby Labonte and reigning champ, Tony Stewart. Patrick, who will run 10 Sprint Cup races in 2012 as part of Stewart-Haas Racing, will sport the Coke Zero logo on her firesuit and her No. 10 GoDaddy.com Chevrolet.

She will appear in a series of vignettes premiering during the Coke Zero 400, will be featured in marketing executions such as retail point of sale materials and will make personal appearances on behalf of the Coke Zero brand.

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Go Daddy will still be her main sponsor of her race car.

Two of Patrick’s first roles as a Coke Zero spokesperson will take place at Charlotte Motor Speedway and Daytona International Speedway. In addition to competing in the Coca-Cola 600, Patrick will collaborate with actress Brooklyn Decker to promote the summer blockbuster, “Battleship,” which Coke Zero is partnering with Universal Pictures to promote. Patrick will not race in the Coke Zero 400, but she will participate in activities surrounding the event and serve as a special correspondent, giving fans a sneak peek behind the scenes via the Coke Zero Twitter account at one of the year’s most exciting races.

Her part-time schedule for the remainder of the 2012 Sprint Cup season includes:

– May 12 — Southern 500 at Darlington Raceway

– May 27 — Coca-Cola 600 at Charlotte Motor Speedway

– August 25 — Irwin Tools Night Race at Bristol Motor Speedway

– September 2 — Advocare 500 at Atlanta Motor Speedway

– September 16 — Geico 400 at Chicagoland Speedway

– September 30 — AAA 400 at Dover International Speedway

– November 4 — AAA Texas 500 at Texas Motor Speedway

– November 11 — Kobalt Tools 500 at Phoenix International Raceway

Paul M. Banks is CEO of The Sports Bank.net, an official Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Walter Football.com, Yardbarker, MSN, and Fox Sports

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