Former Carolina Panthers cheerleader Kim Coon is Miss Sprint Cup


Kim Coon returns to the Miss Sprint Cup program for a third season in 2013. Born and raised in Orlando, Kim stayed in the south, earning degrees from the University of Miami (B.S., Broadcasting and Religious Studies) and the University of Alabama (Master’s, Integrated Marketing Communications). So in addition to attending too college football crazy schools in the south with a rich college gridiron tradition, she also captained an NFL cheerleading squad.

While also working on her career in marketing and PR, Kim Coon led the Carolina Panthers cheerleaders squad.


“I cheered in 2008 and 2009 when the Panthers were still pretty good,” she told me this morning in an exclusive interview by phone.

“We did so many fan appearances and fan engagements that it prepared me for this job, but I could not have prepared for how passionate NASCAR fans are. Not to say that NFL or NBA or any other fans aren’t passionate, but NASCAR fans are like no other fans, and I couldn’t have asked for a better group of people to be spending my weekends with,” Coon said.

The Miss Sprint Cup program was established in 2008, when the wireless company became the title sponsor of NASCAR’s top-tier series. Kim Coon is the most recognizable of the three current Miss Sprint Cups, as she’s joined by Jaclyn Roney (here’s my exclusive interview with her) and Brooke Werner. She’s representing the brand around the race track and delivering behind-the-scenes insights for NASCAR fans. Kim Coon, and all the Miss Sprint Cups are known for their frequent appearances in Victory Lane, congratulating the winning driver after Cup races and sharing in celebration.


“A lot of people suggest that this is either a competition or a pageant because it does have the title Miss NASCAR Sprint Cup, but it’s essentially just a name. It’s a regular full-time job. You have to sit down for an interview and a panel of people just like you would with any regular job,” Kim Coon said.

“And then there’s the additional element of how you perform in front of people, on camera, on the radio, and you have to be 21 and have a college degree.”

Kim’s background as a dancer has deepened her appreciation for a healthy lifestyle. She enjoys sharing her workout and fitness tips, and if you’re lucky, you’ll get one of her recipes as she loves trading in her firesuit for an apron.  Besides baking, Kim loves to travel and especially likes to pursue activities that gets her adrenaline pumping – her goal one day is to go shark cage diving.


NASCAR Contenders Live sponsored by Toyota and Sprint will be making its return to Chicago at the historic Navy Pier on September 12.

Fans can visit NASCAR.COM/ContendersLive to purchase tickets for $10 dollars and enter the sweepstakes for a chance to win a new 2014 Toyota Tundra CrewMax Limited.

And Use the hashtag #beacontender on social media. Facebook page is and our twitter handle is @MissSprintCup


Kim Coon is a die hard Miami Hurricanes fan, having gone to school there. And of course, she went to grad school at Alabama, so she’s the perfect fit for working with the NASCAR demographic, as it’s the same demographic as the college gridiron die-hards.

“It’s the perfect job for me because it combines the experiences I’ve had with my education, and in sports. at the university of Miami. and it is essentially a fan centric job, so it was the perfect set up for me to take this job,” Coon said.

Paul M. Banks is the owner of The Sports, an affiliate of Fox Sports. An analyst for 95.7 The Fan, he also writes on Chicago sports media for Chicago Now. President Obama follows him on Twitter (@paulmbanks)

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