So you got a 30 second spot for $3.5 million, in front of potentially 111 million viewers, what do you do with it? This year’s Super Bowl ads didn’t do much. The commercials were overly focused on animals and babies. And way too many Coca-Cola polar bears. Which means that might have actually worked since I’m talking about it now.
Still cliche trumped creativity this year, as pretty much all the spots pandered to the basic instincts of the mainstream. Clever apparently stayed home from the Super Bowl 46 commercial parade.
Although the Chevy Detroit post apocalypse was interesting, and Flavor-Flav’s last second appearance kind of redeemed an otherwise LAME Pepsi ad.
GoDaddy led the way in the t&a ads of course, as they showed NASCAR driver Danica Patrick and fitness guru Jillian Michaels body painting a nude woman. Both online florist Teleflora and automaker Kia both used Victoria Secret’s model Adriana Lima in their Super Bowl spots. But perhaps the most memorable single ad in the sex sells category belonged to Fiat, with their making out with an Italian supermodel spot.
Here’s a link at Fox Sports that plays all the relevant Super Bowl ads, so you can watch for yourself and go from there.
And at Super Bowl Commercials.org, you can go even more in depth. They have a reader top ten and worst five posted.
Paul M. Banks is CEO of The Sports Bank.net, an official Google News site generating millions of unique visitors. He’s also a regular contributor to Chicago Now, Walter Football.com, Yardbarker, and Fox Sports
A Fulbright scholar and MBA, Banks has appeared on live radio all over the world; and he’s a member of the Football Writers Association of America, U.S. Basketball Writers Association, and Society of Professional Journalists. The President of the United States follows him on Twitter (@Paul_M_BanksTSB) You should too.