We Must Ignore Clay Travis; It’s the Only Way to Go

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clay travis

Dearly beloved, we are gathered here today to acknowledge the death of Clay Travis credibility.

Hopefully, this will be the final time that we ever mention him on the site, or even on Twitter for that matter, as there no longer remains any justified reason to discuss him.

Clay Travis has long morphed into Tray Clavis, but Friday he officially joined Britt McHenry and Tomi Lahren in the “don’t waste any more time writing about them, because you’re only feeding the beast” category. All three members of that unholy trinity prioritize attention being placed upon themselves uber alles.

The cause for which they are the most passionate is their own narcissism.

Criticizing these vainglorious bastards doesn’t hurt them, instead it reinforces and re-energizes them.

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Until Friday, most mainstream consumers of news had never heard of Clay Travis, as he was only relevant in the sports media world. Until early 2017, no one outside of the far right extremist bubble had heard of Lahren. However, today both are cynically and inauthentically riding the #MAGA train, exploiting the basest instincts of America’s racists to bolster their profile, and hence their personal financial bottom line.

McHenry has made an acute turn in this direction and joined them, but for those who don’t know who Tray Clavis is, here’s a brief dossier.

colin kaepernick

In my Chicago Now essay on Colin Kaepernick, I described him as: 

“a white grievance specialist who panders to a redneck agenda that’s in the same niche with the white nationalist sympathizers,” and that:

“over the weekend, he one-upped his own personal most disgusting moment ever when he viciously insulted the dead grandmother of a NFL Draftee on Draft night. This time, he took a serious discussion on CNN about Jemele Hill calling the President a white supremacist, and just reduced himself to an overgrown frat bro prattling on about boobs.

“We’re not exaggerating that one bit; apparently this is the performance artist that Travis has now chosen to rebrand himself as. Travis is exactly what I said in the tweet below:

Slate described him thusly:

“Travis, whose prose stylings and on-camera persona evoke Spuds MacKenzie humping an All Lives Matter poster, claims to have no political agenda. He says he just wants ESPN—which he calls MSESPN, in a “clever” nod to its supposed left-wing politics—to be consistent in its policing of political opinions.”

While Mediaite labeled him as being “really no different than perhaps the most famous of all attention-seeking provocateurs — Milo Yiannopoulos.”

They also described his CNN appearance, in which he gave a ADD, severely brain damaged version of the famous Crash Davis speech in Bull Durham thusly:

“he got his wish — more attention for Clay Travis. Because when you’re a provocateur, that’s all you do. You provoke in the hopes of building your personal brand.”

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There is absolutely nothing sadder and more pathetic in life than wasted talent; except for perhaps an intentional and calculated wasting of talent. Clay Travis is (or should we say was) a witty, intelligent, highly educated author with a doctorate of jurisprudence and a top notch sense of humor.

Tray Clavis is an overgrown frat boy who represents what the Confederate flag would be if it took on a human form. Or at least that’s role the plays on television, and the character he attempts to pass himself off as.

So what exactly can we do about this repugnant waste of media space? Take your cue from an old Simpsons Halloween special, when the advertisements came to life and destroyed Springfield. Remember how they got rid of them?

Watch the video, hear the jingle, and “just don’t look, just don’t look.”

Anger and backlash is what he wants, needs and craves.

So do nothing instead. Don’t react. Just don’t look, just don’t look at Clay Travis.

Paul M. Banks runs The Sports Bank.net and TheBank.News, which is partnered with News Now and Minute Media. Banks, a former writer for the Washington Times, NBC Chicago.com and Chicago Tribune.com, currently contributes regularly to WGN CLTV and Chicago Now.

Follow him on TwitterInstagramSound Cloud, LinkedIn and YouTube

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