Danica Patrick may not be so good at well you know competitive racing. Or at least her 2013 NASCAR rookie season, her first full-time at cup level, was pretty atrocious. However, she’s SEO gold. You have to write about her. Even though she’s bad. Even though she finishes 29th every single Sunday. There’s such a demand for coverage of her that you have to keep it up all silly season long.
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Paul M. Banks is the owner of The Sports Bank.net, an affiliate of Fox Sports. He’s also an analyst for multiple news talk radio stations across the country; with regular weekly segments on NBC and Fox Sports Radio. Follow him on Twitter (@paulmbanks) and RSS Catch him Tuesdays talking Illini and Northwestern for KOZN 1620 The Zone, Fridays talking Chicago Bears for WAOR 95.7 The Fan